Some logos become trend-setters, since they are just so superb. And the famous Unilever logo is one of such. It was designed by Miles Newlyn in 2005. The logo consists of many objects symbolizing Unilever products and benefits the company brings to its customers. You might have read our post on Unilever logo details.
Mr Newlyn is a Great designer but a stuck-up guy as I see. I have contacted him via email to ask for a little interview to inspire our readers, but he declined, saying “I don’t want my name to be related to a website which provides cheap logos”. Wow. What an attitude!
Whatever. Today we are speaking about how great the logo is and how it set a trend in logo design.
I’ve seen thousands of logos and of course logos can be divided into categories. And one of the categories I would call Unilever Mania. So I’ve picked all I could find for you to see how similar ideas can spark in different minds [or did one designer steal from another?]. Read more »