August 15th, 2011 
Azamat "Bohed" E. 
It’s been a month since the last post, sorry for that! Been busy with a few projects and didn’t have the time. Now I am going to fulfill the gap.
Everyone who respects good quality in clothing is familiar with the crocodile logo – yes, you are right, Lacoste. Today the crocodile symbolizes Lacoste and when you think about Lacoste products a green crocodile comes to mind, doesn’t it? [I wonder if there are any kids who get mis-educated by TV ads and call a crocodile in the zoo like "Hey, mom, look it's a lacoste!"] But I bet you’ve wondered why it’s the crocodile. At least, now you do. Read more »
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“Doesn’t like” is a bit smooth, though. As you might’ve heard already, Iranian officials claim that the logo for 2012 London Olympics is racist, since it resembles the word “ZION” – biblical term for Jerusalem.They even threatened that Iran could even boycott the event(!)
Unilever logo is one of the most discussed ones between the designers. And you know why? Because it’s superb. It is one of the most recognizable logos in the world, just because they produce health & personal care and food products. Many of them you all know very well: Lipton, Knorr, Peposodent and Signal, Rexona, Axe and tons of others.
According to post statistics, you guys really loved the previous 
Logo is the face of a company. A symbol, which should give you an idea about owner’s field of services, occupation. It must be unique and recognizable. And very very very well thought of.
When I was writing the 
It may seem funny but it is real. As a male designer, I maybe have to know the color names (actually, I prefer HEX codes) but I usually just call them by a few common names. But when it comes to girls, here come the fancy stuff. “It’s not pink, it’s a bubble gum color!”
There are thousands of logos, some of them are great, some really great and some of those have a “hidden” meaning in them that you might have missed. I’ve ran through lots of logos and chose the best ones with hidden details. Those artists are THE designers for they’ve been so creative and talented to come up with such awesome results.
TrueKolor is a Graphic Design Studio. Our forte is logo design. We are running this design blog as well, where we keep our readers up to date with the latest design trends, inspirations and much more. We are True to the Kolor.
