Did you ever think about how many logos you are facing in a day? Most of us don’t realize the amount. Zillions of brands surround us like bacteria, which exist all over but we don’t see them.
So are the logos. It all starts with the first seconds of your day: you wake up, probably in a bed, which has a pillow, sheets, etc., and all those items have a lable. Check yours! Then you switch off the annoying alarm clock or most probably your alarm on mobile (which is a big brand itself), then you go to bathroom and brush your teeth (a toothbrush and a toothpaste with logos), shave and so on and on. It is a dozen logos already!
And then some one smart [I don't know who it was] invented a new trend in logo blogging, which you can see on many design blogs, titled mostly as “My day in logos” or alike.
So I was like, damn, why not? A pretty interesting idea. And I decided to make it regular, like twice a month and I will call it Logo Hunting. So check back to see what I see.
Today I did the first try. We were in a bus and I was taking pictures on my wife’s Nokia N97 mini. It was pretty fun!
Location: Sundsvall, Sweden. 10 minute ride in a bus. 17 logos.
1. Din Tur
Representing the Swedish buses
A bus card.

2. HP
It’s my HP laptop. Needs to be involved.

3. Kebab City
It’s a Turkish cafe in Sundsvall, they do it pretty good!

4. Stenstads Maklarna
I don’t know what it is.

5. City Traficskola
It’s a local driving school. And some restaurant next to it.

6. Konses Teater
My Swedish still sucks, but this is a theater for sure.

7. Pizza Playa
“Playa” sounds pretty “gangsta” aint it?

8. Begravningsbyra
I’ve just translated it with Google…damn, it’s a funeral bureau.

9. Forex
Money exchange/sending/receiving office. You can’t withdraw money without a passport here.

10. Norrporten
…and some logo below it, sorry for the quality.

11. Preem
I guess it’s a gas station.

12. AW
awww…I don’t have an idea about this one.

13. ATG and …
ATG is a place where they make bids on horses. And the red logo…uhh…sorry.

14. Juste Design
Voila! A design shop! Right where we got off the bus.

15. Norrlands Bevakning
Nice dog, huh.

16. Formil
Just by the trash tank. A little washing powder.

17. Sidsjo Hotell
Near my moms house. We catch their wi-fi signal

So you’ve seen the first try. More coming – better quality guaranteed!





March 24th, 2011
Azamat "Bohed" E.









TrueKolor is a Graphic Design Studio. Our forte is logo design. We are running this design blog as well, where we keep our readers up to date with the latest design trends, inspirations and much more. We are True to the Kolor.


