Sometimes you want something fresh like a fresh look, a fresh juice, etc. This time let’s concentrate on the looks. Logos in particular.
Sometimes big companies [small ones too, but we aren't interested in them] decide to restyle/rebrand their looks. As the logo is the main identity of a company it suffers in a good or a bad way in the first place.
That’s a very delicate step and has to be taken very seriously. It can be a successful change or not. And really bad things might happen if it’s not.
I’ve picked three companies that changed/updated their logos recently: NBC Universal, Starbucks Coffee and THQ. Let’s take a look-see and comment.
One of the most discussed [and favored in the past] logos belonged to the NBC Network, remember peacock logo? Here it is:
Then, they became NBC Universal and changed to the following logo:
And recently, last Thursday [Jan. 27, 2011] they changed it to a frustrating THIS:
It’s been said that the peacock will remain on NBC Network logo. But what’s this new logo is all about?? Copperplate Bold with a purple background is the future styling of a successful logo? Woooow.When I first saw it I didn’t believe it was true, so I checked several official websites and…yeah, it is true.
Their Siren logo underwent only small changes ever since 1971 as you can see on their Illustrated History image below:
The new logo having only the Siren is a nice change in my opinion. It’s like “ok, now we’re even bigger, more recognizable than ever, we don’t even need to say it’s a Starbucks Coffee”. Bold. Nice change.
According to their website, the change in their logo marks 40th anniversary and a new beginning. Thumbs up!
If you play computer games, you know what THQ is! And you know this old logo:
Well, now they’ve changed their logo to a new one:
TrueKolor.net Owner. Professional Graphic Designer.