I was making a research on taglines of the most famous brands, willing to share the interesting stories behind those, but you know what I faced? The language problem [or misunderstanding of terms]. It’s all over the web.

So much info out there on taglines and slogans and it all mixed up into a big pool of misleading articles. I almost broke my legs while walking on those fields of misused English!!!

Do a Google search on “tagline” and then do it on “slogans”, you will come up with almost the same results. And most of the information is written as if tagline and slogan are synonyms. Damn!

So, I want to clarify the terms here.

Tagline - A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture. (as in Wikipedia).

Simply, tagline is permanent, it reminds you of a brand straight forward. For example, Nike: “Just Do It”.

Slogan - A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh “army”, “host” + gairm “cry”).Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.(as in Wikipedia).

Simply, slogan is applied to a specific campaign of a brand, that can change regularly. For example, Coca Cola: “Open Happiness”, “The Coke Side of Life”, “Life tastes good.”

Actually, I am still kinda confused about all this stuff… If you have any ideas, please help me clear my mind.

by Azamat "Bohed" E.

TrueKolor.net Owner. Professional Graphic Designer.

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