Logo is the face of a company. A symbol, which should give you an idea about owner’s field of services, occupation. It must be unique and recognizable. And very very very well thought of.
But not every company hires a professional designer and not every designer is a professional. Sad but true.
Some logos of some companies went really wrong, making the witnessing person think about totally different things… Mostly these things are sexually oriented, giving you a distorted feeling about the logo owner. Thus, these logos went unfortunate.
Phallic symbols are very common in logo design, but hey, I think it’s way too much when you are working with kids for example but your logo is way too phallic…
Some of the failed-logo owners had to restyle their symbols, due to bad reputation [thanks to post-writers like us]. But their companies achieved some popularity, heh.
I’ve compiled many of those unfortunate logos in one post which I want to share with you. I guess it’s the biggest compilation ever. Hey guys, be careful and responsible while designing! [no special order, numbers are given for better reference]
1. Instituto de Estudos Orientais
Don’t rush, it’s just the Brazilian “Institute of Oriental Studies”. The logo designer failed to depict the sun (like the one on Japanese flag) and a pagoda. What it looks like?
2. Arlington Pediatric Center
Located in Virginia, the center has achieved its popularity more due to their wicked logo rather than the quality of services. But they have changed the logo. Finally.
3. Catholic Church’s Archdiocesan Youth Commission
The logo is made in 1973. Did we become nastier or the times were more saint back then? Maybe both…
4. Office of Government Commerce
Allegedly, the Office of Government Commerce spent 14000 £ (!) on their logo. But all in vain, because they had to change it after receiving loads of unpleasant reactions. Turn it 90 degrees clockwise.
5. Kudawara Pharmacy
A nice representation of human “relations”
What do you read here? Actually, it is “locum” in lowercase with a heart instead of “o”.
7. Bureau of Health Promotion
Logo gone wrong or am I seeing illusions? Bureau of Health Promotion, Department of Health, R.O.C.(Taiwan). And they still keep that logo.
Well… a “nice” example of careless approach to logo design.
Mega-WHATs??? Be careful when choosing the right font!
Read from Wiki: “The term is derived from the Middle English bellewether and refers to the practice of placing a bell around the neck of a castrated ram (a wether) leading his flock of sheep.” Well, their logo shows that everything is in its place.
11. Clinica Dental
These dentists really love their patients!
A-Style is clothing company. And it looks like they did the “love” logo intentionally, since they still have it.
13. Dental Care Stomatologie
Another “dental lovers”.
14. A series of phallic logos
I’ve put those in a row, since they look alike. By the way, the last one is a bank in my country [Kyrgyzstan]
15. Junior Jazz Dance Classes
I think it’s more of a banner than a logo. But anyway, do you see what I see?? Maybe it’s a marketing trick though…
The happiest satellite dish ever! Why??!
17. Pride In Oldham
Is it an owl in strings??
18. The Mac Store
It’s an outdoor ad. They have rotated the “the” word 90 degrees counter-clockwise and it formed “WTF”. Damn
Unfortunate use of negative space…
20. Kostelecke Uzeniny
A Czech company specializing in sausage production. A popular one back in 20s of the past century. Eating sausages was never that fun!
21. Frankfurt bar Amadeus
What’s that Mozart holding in his hand?? Should’ve been a hotdog…
22. Harvey Shopfitters Limited
They still keep the logo and there’s a headline in their About section: “A genuine commitment to quality & client satisfaction”
23. Encebe (Holland)
Meat products. Yeah, meat…
24. HASC Center Inc.
Wrong-gone – yeah! Misused color scheme – hell yeah!
Some product qualification standard in Ukraine.
Well, the last one is Dodge’s logo. I don’t say that it has gone all wrong, no! It is damn right and that’s why I guess men love Dodge cars
I guess it’s more than enough to prove that a logo designer has a major responsibility laid on his shoulders and he should take it damn seriously.
If you like this – share! If you have other wrong-gone logos – post em here in comments!
*The post image contains a copyrighted image “Man Thinking”. Copyright by Kathryn Forster.
TrueKolor.net Owner. Professional Graphic Designer.