According to post statistics, you guys really loved the previous 20 Best Logos With Hidden Meaning, so I though about adding 21 more logos which are no less cool.
There are not so many illusive logo designs if you compare it to the amount of logos coming out every day. You know why? Because it is NOT easy. At least. I think that it comes with inspiration, like “something from above”. It’s something spiritual…am I going too dramatic over here?
Mostly logos are straight, I mean they are what they are and you see what is given. But some of them have a hidden message, making each one of them a great piece of the art for real.
Maybe you have already known some of these but I bet some will surprise you at the same time!
No special order here, all in random. And the first one is Missing. Nice start. Don’t you feel like something is really missing?? Yeah, you are optically ok, the “i” letters are missing. Nice usage of negative space.
Sky Of Love
Sky of Love is a group of volunteers who help children in Ghana. This name best describes how the organization brings donations and love via the sky directly to orphaned, neglected, and abused children in Ghana. Nice.
Here is a wow logo. It is not just a tree, come on! Look closer and you will see the animals formed by the negative space. I see fishes, an ape and a female lion there. Anything missing?
The designer had cleverly integrated “m” and “b” into a baseball glove. Cleverly realized but I don’t like the logo as a logo, but as a concept – nice!
The famous peacock logo of The National Broadcasting Company has undergone several changes in the past, but now it is simply the peacock and really clever one. The six different tail feathers refer to the number of divisions the company had at that time and the head of the peacock is turned right showing that they are headed forward.
Eighty20 is a consulting firm, providing various market research data for their clients. The logo looks like an abstract bunch of blue and gray squares, but it is not. If you substitute the blue squares with “1″s and grays with “0″ you will get a 1010000 above and 0010100 below, which stand for 80 and 20 in binary.
Unilever logo is the most complex one I guess. And it’s beautiful at the same time. All the symbols inside the logo have meaning, bearing the company’s goals! Some of them: fish – represents food, sea or fresh water; heart – a symbol of love, care and health and so on. The full list of Unilever logo symbols will be explained in my next post.
Ever wondered what the hell does VAIO mean?? Well, as an acronym it means “Visual Audio Intelligence Organizer”; graphically, the VAIO logo represents the integration of analog and digital technology. The ‘VA’ represents an analog wave and the ‘IO’ represents digital binary code.
In the past, the Big10 collegiate conference had 10 schools, but later one more school was added and they wanted to keep the old logo…The solution: integrate “11″ into the old logo. Clever, huh?
Spartan Golf Club
Now this one is one of my favorites! Some see the profile of a Spartan warrior first, some – the golf player. What do you see??
Designed by Josiah Jost, the logo looks like an electric plug, doesn’t it? It is a nice example of negative space usage. Keep the techs in mind!
A nice logo designed by Euan MacKenzie is another creative approach to the use of negative space in logo. Look how the “H” forms two wine glasses inside.
This one is also worthy. See the “C” and “D” and the plane between them?
The word “Bar” is in bold probably to connect the word to the beer glass. Want some beer?
I don’t know who does this logo belong to, but it doesn’t matter as long as the logo is smart, now does it? It makes me wanna press the backspace key and correct the word!
A nice logo for a design studio or something like that. Classic and simple, yet professional realization. Hope you see the pencil formed by “i” and “l” at the end.
I see the binoculars here formed by two semi-figures of wine bottles. Well, maybe not very wine, but some bottles anyway:)
Black and White
This one is a beautiful masterpiece. The logo was designed by Ronald J. Cala II for Children’s Book, Editorial. Looks really artistic to me. Especially how the designer put the dove between the kids.
At first it looks just a tree doesn’t it? But if you read the name carefully again, you will spot the “Labs” word in it and it means “laboratories” and it’s where the brainy people do their smart experiments. Hence, the brain in the tree. See it? Btw, it’s some Russian design studio or something (their site never loaded completely).
The name says itself – it’s an illusion. Very clever and memorable. I know you won’t forget this one for a couple of days.
If I would drop the “Nerd” in the title you’d probably miss the point. The graphics show the stereotyped geek/nerd, while the word “Modern” has “NERD” in it. Look closer.
I hope you liked the sequel. Check back for more and don’t forget to share the knowledge!
While I was working on the article, my pretty wife was getting her nails done [readers are like "so what???"] and the point here is this: when she showed me the nails I saw only the dots, randomly pointed across the surface, but then I got it, it is my nickname on her nails “Bohed”. A hidden message
TrueKolor.net Owner. Professional Graphic Designer.