There are thousands of logos, some of them are great, some really great and some of those have a “hidden” meaning in them that you might have missed. I’ve ran through lots of logos and chose the best ones with hidden details. Those artists are THE designers for they’ve been so creative and talented to come up with such awesome results.

Take a look at 20 best creative logos I posted here. You will like them! These logos inspire you to think more creatively and to give it all out when you’re making some brand’s “face” following all the rules and breaking them at the same time!

The list is in alphabetical order:

8 Fish

How many fishes do you see here? This great concept was designed for a sushi restaurant by designer Jerron Ames, Copyright, Arteis. A fabulous example of using the negative space. Frankly, I’d change the color theme, but we ain’t talking about colors today, are we?

5.10

Designed for the family business dealing with footwear. Smart enough to be on this list as well. Just look at the “5″ and “10″ cooperation!

Amazon

Can’t believe you’ve never heard of Amazon, come on! Worldwide trademark is recognized by millions everyday. What’s great about the logo? The arrowed smile that they bring to customers faces, ok, I know it, everybody knows, but did you ever think about the direction and the meaning of this arrow? Yes, it implies that Amazon.com covers everything from A to Z.

Eight

An awesome display of genius! Look how the designer played with the “8″ to form the word “eight”! That’s a wow-logo. A beautiful mind did it, but whom exactly I don’t know.

Elefont

Do you see only the “e” letter? Look carefully and you will spot the elephant’s trunk formed by the negative space! As far as I know the logo was designed by a Logomotive designer just as a result of inspiration.

Fedex

Fedex is what comes to mind first when you think of delivery. Seen that two-colored logo a zillion times, but did you ever notice the hidden arrow between the “e” and “x” letters? This great work was designed by Linden Leader & Landor associates in the year 1994 and the arrow apparently symbolizes speed and precision, the two main goals of the company.

Formula 1

Now here’s the Speedy logo. Makes you feel how fast formula cars are, doesn’t it? Simple, yet catchy with a hidden “1″, do you see it? Again, we see the smart usage of the negative space.

Hope For African Children Initiative

What do you see first, the faces or the Africa map? It’s interesting that different people see the same picture/image differently. Isn’t it?

Minimum

Designed by Kilment Kalchev, this is a wow-logo for real. I really love its simplicity [and the complexity at the same time]. Can you read the word “minimum” there? Or you see just the waves? Hehe…

Mosleep

Apparently, the company deals with sleeping disorder. And the logo explains it in the very best way. A beautiful art. And smART.

Mamouth

Another elephant logo. This was designed for a French children clothing company. It’s just nice. No really hidden details though, but it deserves your attention.

Northwest Airlines

They have changed their logo, but I liked the old one, the one I’m showing here, the one they had been using from 1989 up to 2003. It’s just excellent! There’s everything: the “N”, the “W” and the compass arrow showing North-West direction. Just beautiful and so creative!

Piano Forest

Designed by Jason Cho. Interpretation of a piano keyboard by means of tree silhouettes. Nice job, Jason!

Baskin Robbins

A shoutout to ice cream lovers! Those of you who really love ice cream must have noticed the “31″ in the Baskin Robbins logo. Didn’t you? It stays for 31 flavors they offer. Pretty good concept, huh?

Roxy

Now, this one is not actually hiding anything from us, but it does in some way. Roxy is a part of Quicksilver company and they produce clothing and accessories for girls who like snowboarding, surfing, etc. And the logo of Roxy is actually the combination of two Quicksilver logos, forming a heart shape together. So simple and so smart!

Sun Microsystems

Oh well, this is my favorite logo ever! The very best. The logo was designed by professor Vaughan Pratt, of Stanford University. I don’t have any words, just look at it and enjoy/envy!

Toblerone

I’ve blurred the surroundings so that you see the logo clearly. Do you see the standing bear in it?? Toblerone is a chocolate company in Bern, Switzerland. Sometimes, Bern city is called “The City of Bears”, hence the logo. Nice concept! One thing I don’t like about the logo is that it looks like there’s a horse tail on the bear’s back. [IMHO]

Treacy Shoes

I don’t really know about the company, but the logo conveys their production to the fullest. And it is so cute that I think they make shoes for kids. Do you see the shoe formed by the negative space?

Hartford Whalers

Everything is here: the “H” [Hartford], the “W” [Whalers] and whale’s tail itself. Another beautiful example of using the negative space.

ZIP

At first, you might not notice the “I”, but it is there. The zipper between “Z” and “P” is the “I”. Cool.

by Azamat "Bohed" E.

TrueKolor.net Owner. Professional Graphic Designer.

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